Ten c was founded by design duo Alessandro Pungetti and Paul Harvey, who had previously worked together at C.P. Company. Their name references H.C. Andersen’s famous tale The Emperor’s New Clothes, and the brand follows a philosophy of looking beyond fashion trends to focus on producing well-made, versatile, and durable clothing made to last a lifetime.

Ten c offers timeless and iconic clothing made to age gracefully and adapt to your shape. Their expertise lies in outerwear, and many of their designs can be traced back to the iconic models of the mid-20^th century. Japanese craftsmanship is a major source of inspiration for the brand, and Ten c use a number of Japanese fabrics including their own, unique OJJ (Original Japanese Jersey), but production itself takes place exclusively in Italy. Some of their materials may feel somewhat stiff to begin with, but they will become more supple with regular use as they begin to adapt to your body.